About the Founder
“Emily is a brilliant writer and brand strategist. I’ve been a professional copywriter my whole career … and have hired and worked with dozens of brand writers … and Emily is the best of the best. She knows how to distill the brand into language that brings clarity and an emotional connection with the customer.”
"When you meet someone like Emily, you are reminded that work is not always ‘work’ — it can actually be exhilarating. I've partnered with her for years on brand strategies, and I am amazed by her intellect and her talent. But my enjoyment in working with Emily goes beyond the skills. She is honest, authentic, funny, and really fun to be around. Down to earth common sense, lofty ideas, and wicked sense of humor? Count me in."
"Emily understands the dynamics that drive companies, consumers and communities. She is an astute observer, an original thinker and a caring collaborator. I tend to be a harsh critic of much of the work being done in our profession, but I can honestly say that Emily's work is superb, and the bonus is that she is a delight to work with."
“Emily is the thought partner you didn’t know you needed. She’s not just an excellent communicator and collaborator—she’s the kind of person who’ll push boundaries and ask the hard questions to uncover the real crux of any challenge. And working with her isn’t just productive; it’s genuinely fun. Emily has an incredible knack for taking complex ideas and transforming them into clear, approachable, and refreshingly human outputs. Her work is always spot-on and a step above. 10/10 recommend. Honestly, I’d give her 11/10 if that were a thing.”
If you’re looking for someone who can blend creativity, strategy, and a deep understanding of content to make an impact, Emily is your person. She is an absolute gem in the world of strategy and storytelling and possesses what I call, ‘The Get-It Factor’—that rare ability to distill complex ideas into clear, engaging, and impactful narratives that not only connect with audiences but also drive meaningful results. But what sets Emily apart isn’t just her talent (which is undeniable); it’s her approach. Her curiosity and drive to understand the “why” behind every project elevate the work of everyone around her. She is simply a joy to work with.
